In today's fast-paced media landscape, TV news remains a powerful platform for reaching audiences. Nevertheless, the rise of digital platforms has shifted viewer preferences. To effectively engage with contemporary viewers, TV news outlets must develop innovative advertising strategies that strategically integrate traditional television with digita

Mumbai's lifeline, the local train network, is more than just a mode of transport; it's a thriving advertising arena. With millions commuting daily, these packed carriages offer businesses an unparalleled opportunity to reach their target market. From eye-catching hoardings to innovative placements, advertisers are exploiting the unique context of